In the world of technology, change is the only constant. As Microsoft prepares to end support for Windows 10 and App-V (Application Virtualization), businesses face a critical crossroads. The end-of-life (EOL) announcements for these widely adopted technologies are not just technical milestones but a shift in how applications are packaged, managed, and deployed. This impending change is a convergence of events that present challenges and opportunities with the potential for significant transformation and growth.

Fortunately, this also presents an opportunity to embrace more efficient application management through modern technologies like Microsoft MSIX, automated packaging tools such as appCURE, and deployment solutions with Citrix App Packages. These solutions can help organizations navigate the upcoming EOLs while ensuring smoother, faster, and more secure application delivery. MSIX offers improved security, faster installation and update times, and better compatibility. Automated packaging tools like appCURE can significantly reduce the time and effort required for application packaging, making the transition to MSIX more manageable. Paired with Citrix App Packages, businesses can deliver apps to end users more efficiently, regardless of their device or platform.

Windows 10 and App-V End-of-Life: What You Need to Know

With Microsoft’s announcement that Windows 10 will reach end-of-life in October 2025, there is intense pressure to transition to Windows 11. This deadline is not a distant event, and it demands immediate attention. App-V, a long-standing pillar of virtualized application deployment, is also reaching its EOL, which adds to the urgency. The simultaneous end-of-life for Windows 10 and App-V creates a dual challenge that cannot be ignored:

  • Security vulnerabilities: Windows 10 and App-V will no longer receive patches after EOL, exposing systems to potential threats. 
  • Compatibility issues: As businesses move to Windows 11, applications packaged for App-V may no longer work seamlessly, creating operational disruptions.
  • Legacy Support: Maintaining older platforms becomes significantly more costly as support resources dwindle and new software requires updated environments. 

The potential risks of not modernizing are clear, and the time to act is now. But how do businesses efficiently convert their existing applications packaged with App-V to MSIX? This is where automation tools such as appCURE and deployment solutions like Citrix App Packages come in.

appCURE

appCURE simplifies the transition from legacy application formats such as .EXE, App-V, or MSI to MSIX. appCURE automates the packaging of applications into MSIX, drastically reducing the time and labor involved. Its automation capabilities allow IT teams to convert many applications at once, making it scalable for enterprises. appCURE can help businesses move their legacy app ecosystem to a modern format without service interruptions.

Flowchart depicting the appCURE application packaging process, illustrating steps from app input to output, including third-party integration and testing.
appCURE Process

appCURE has recently added integration with Citrix DaaS and Citrix Virtual Apps and Desktops 2402 LTSR or later to appCURE Studio. This integration allows application packagers to create Citrix App Package Sources and upload MSIX and MSIX app-attach applications, simplifying the process.

A screenshot of the appCURE Studio interface showing options for Citrix integration, including profiles, server input, authentication, and configuration settings, is on the left, and an upload section is on the right.
appCURE Integration with Citrix DaaS and Citrix Virtual Apps and Desktops

Citrix App Packages

While appCURE helps with packaging and transforming applications, Citrix App Packages complement this by enhancing how those applications are delivered in virtual and hybrid environments. 

Why Citrix App Packages matter:

  • Seamless Integration with MSIX: Citrix App Packages can work with MSIX packages to ensure applications are delivered quickly and securely in virtualized environments. This makes it ideal for businesses transitioning from App-V to MSIX.
  • Enhanced User Experience: Citrix App Packages offer users a native-like experience when accessing applications through virtual desktops, regardless of the underlying infrastructure.
  • Scalability for Enterprise: Citrix App Packages are designed for scalability, making it easy to manage hundreds or thousands of virtual applications without compromising performance or security.
  • Simplified Management: By integrating Citrix with MSIX, businesses can streamline app deployment, update processes, and lifecycle management across diverse environments, including cloud and hybrid settings.

appCURE and Citrix App Packages Demo

In this demo, a set of applications were successfully packaged, remediated, secured, and deployed using a combination of appCURE CLI, appCURE Studio, and Citrix App Packages. This end-to-end workflow showcased the efficiency and security of modern application packaging and deployment processes designed to meet enterprise IT needs.

With Citrix App Packaging and appCURE, applications can be packaged quickly, securely, and seamlessly deployed to any Citrix resources. This process would significantly reduce the overhead for IT teams managing large application portfolios while ensuring that applications are secure, functional, and easy to maintain throughout their lifecycle.

Conclusion: Seize the Moment

The upcoming end-of-life for Windows 10 and App-V marks a pivotal moment for organizations that rely on these technologies. However, this also presents an opportunity to modernize IT infrastructure and embrace more efficient processes through automation and MSIX. By automating the application packaging process, businesses can accelerate their transition to MSIX, improve security, and streamline operations, all while preparing for the future of computing.

Now is the time to start planning. With the right tools and strategies, your business can navigate this transition and emerge stronger than ever.

Learn more about Citrix App Packages on our product documentation and take advantage of the capabilities to simplify your overall application management strategy! If you have any questions or feedback, please share them in the comments below or contact your Citrix representative.


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