Now part of the Cloud Software Group family of brands, Citrix is moving faster than ever to deliver mission-critical cloud software solutions essential to today’s business success. But to fully realize the potential of this renewed agility in our product delivery for our customers, we must deepen our commitment to the channel and our partners, starting with making it easier to do business with us.
Currently, Citrix has a myriad of different programs, all with different incentives and rules. That’s more than 340 pages of program guide materials that our partners have to navigate to know how to find success serving our joint customers. You shouldn’t need a PhD in Citrix to know how to find success for your business with ours. We are rebuilding the structure of our partner program so your incentives are simple and clear.
Today, I am excited to announce the foundation of this renewed partner-centric go-to-market approach — the launch of our new, simplified Cloud Software Group Partner Program.
Based on the feedback of many of our partners worldwide, this new program is designed to bring great predictability, profitability, and joint success for Cloud Software Group partners. It dramatically simplifies our channel approach to drive better transparency and efficiency for our partners and ensure we are rewarding those partners most invested in the success of our joint customers.
“I’m pleased to see the Cloud Software Group, specifically Citrix, recognizes the necessity of a partner program change that will benefit both partners and customers. Simplification is at the forefront of the new program, which allows partners such as us to focus on enhancing customer success with the exceptional solutions Citrix has to offer,” said Paul Kunze, CEO of IntraSystems. “The IntraSystems team is thrilled about our continued success working with the Citrix world-class platform within the Cloud Software Group.”
While this new program will begin with Citrix partners in March, we intend to move to a unified program in the future inclusive of TIBCO. For now, all TIBCO partners will continue to operate under the current TIBCO partner program with which they are familiar. We will share timelines with TIBCO partners as the program merger gets closer.
Cloud Software Group has one of the most diverse partner ecosystems of any company in the world, and we will be more reliant than ever on those partners to help us deliver the nearly unmatched breadth of technology we have to offer our joint customers across our portfolio.
This is an exciting time to partner with us. Over the next several weeks, we will be sharing exciting updates on this new program that will take effect on March 6, 2023. To get started, Citrix partners are encouraged to read the new 2023 Partner Program Guide.
