The Beatles sang, “…I don’t care too much for money … Money can’t buy me love.” Ask most of us, though, and we might have a different viewpoint. The relationship between us and our money is pivotal. Some may say the connection is as important as the bond we have with our closest loved ones. Money can drive emotion. It can afford us freedom. It can bring us happiness, anxiety, insecurity, and elation. The strong tie we have with our funds makes it crucial for financial institutions to lean in and provide technology that enables easy money management for their customers.
Digital technology is today’s enabler for driving better banking and financial services relationships — from the online interactions we execute to our contact center encounters to the things we do in traditional banking environments. Digital technology has spurred customers to expect more: quick onboarding, modern digital dashboards, problem-free self-managed transactions, and a host of other things that weren’t possible in the old world of banking. We demand immediate but secure access to our funds, a world of online- or home-banking applications, and shorter avenues to more satisfying relationships with our money.
Digital technology has enabled financial institutions to minimize human error, mitigate risk, and drive the kind of positive employee experiences that ensure the delivery of great customer service. Modern flexible digital experiences keep their costs low and deliver the assurance of zero downtime across all channels. Digital tools streamline the functions that our banking and financial services organizations consider foundational — protecting customer information, reducing risk, delivering innovative differentiated customer experiences, and improving workforce productivity. They also ensure satisfaction and engagement, increase business agility, and establish strong business continuity.
With Citrix, financial services organizations get desktop and app virtualization, enterprise mobility management, secure data sync and sharing, web app delivery, and cloud networking capabilities. Banks can standardize and automate datacenter infrastructure, modernize core banking systems and traditional apps, ensure business continuity, and drive better overall business agility.
One of the Citrix technologies that has the greatest impact in financial services environments is Citrix DaaS. Flexible and scalable, Citrix DaaS delivers a high-performing workspace experience in minutes, and organizations don’t have to compromise on security or incur additional costs. Data and apps are easily accessible because they are securely stored and protected in the cloud.
With Citrix DaaS you can provide a secure workspace experience on any device at any time and realize the financial benefits of a managed DaaS solution.
Learn more about the features of Citrix DaaS.
Another Citrix technology that delivers a positive impact in for financial services organizations is Citrix Secure Private Access. This solution delivers zero trust network access (ZTNA) with adaptive access to all IT-sanctioned apps — web, SaaS, and client-server — regardless of whether they are deployed on premises or in the cloud. Citrix Secure Private Access enables you to prevent network-level attacks.
Learn more about the features of Citrix Secure Private Access.
In a business in which high-touch customer relationships must be carefully balanced against self-service capabilities, Citrix helps banks leverage technology to manage relationships better — both with employees and customers. You can’t put a price on that.
Learn how Citrix can help you.
