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Why the future of retail must be built on digital foundations

If digital transformation has been on the retail agenda for some time, the pandemic forced it to the very top. COVID-19 altered the landscape virtually overnight, compelling retailers to embrace digital technologies and rapidly reassess their operations. And while many of the solutions may initially have been created as temporary measures, there’s a feeling now that changes will be long-lasting — forcing a new imperative to future-proof operational infrastructures.

But if the pandemic was a catalyst for rapid digitization, it also served to surface some of the issues that have been weighing on the minds of retail executives for some time. The rise of e-commerce and the role of the physical store, data security, supply chain efficiency, sustainability — and, of course, customer and employee experience in light of ever-changing expectations. With these issues now firmly front of mind, retailers are beginning to envisage a new era for retail, with digital at its heart.

Investing in a secure digital environment to underpin and unify all aspects of commerce will be the key to industry resilience, agility, security, and growth.  By rebuilding retail on a digital foundation, retailers will reap far-reaching benefits, including:

There’s no question that post-pandemic recovery will be a slow process. But right now, there’s an overwhelming consensus that if the industry can capitalize on the changes that have been forced upon it and emerge from the other side free from legacy systems, practices and mindsets, the future for retail is a bright one.

Learn more about rebuilding retail with a digital foundation.

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