This blog post was updated September 9, 2021, with an extended deadline (November 1, 2021) for incentive pricing.

Seize this time-limited promotion to build your managed services business faster

Over the last year, Citrix Service Providers (CSPs) and managed services providers (MSPs) experienced unprecedented growth as they enabled remote and hybrid work models at scale. As an MSP, you and your team worked long nights and weekends to onboard new users in minutes and organizations within days, helping keep their businesses running, staff productive, and customers happy.

However, managing multi-vendor, multi-cloud, multi-application environments can be quite the chore. Instead of deploying point solutions, you can go cloud-forward with Citrix Cloud and deploy a single workspace solution with built-in integrations to best-of-breed third-party solutions. In fact, Citrix Workspace Premium Plus offers approximate savings of 64 percent per user, per month over a multi-vendor bundled solution.[i]

Citrix Cloud makes it easier to streamline application delivery, orchestrate workloads, and enhance mobile and cloud security. Standardize, simplify, scale, and capture more share of MSP revenues, which will soar to $329.1 billion by 2025.

Here are five incredible reasons to go cloud-forward with Citrix Cloud today

  1. Simplicity is bliss: Citrix Cloud, one global platform for all of your virtualized and digital workspace workloads, provides you with integrated and familiar tools to manage cloud operations effectively and streamline costs. A recent Forrester TEI commissioned by Citrix found that organizations reap significant value with Citrix Virtual Apps and Desktop service and Microsoft Azure. The research found that businesses can enable a 10 percent IT efficiency and reduce desktop related help desk calls by 33 percent.[ii] Now that’s a savings every Citrix partner wants to have and adding simplicity at the same time.
  2. Mine the full value of Microsoft: Citrix and Microsoft are better together. Only Citrix Cloud makes it easy to manage your existing on-premises virtualization deployments alongside Azure Virtual Desktop. You get a single management view and tap the power of Citrix Autoscale, MCS, and WEM for Azure Virtual Desktop deployments, while benefitting from rich capabilities including image management, application layering, and advanced analytics. Citrix Cloud also adds more value to Microsoft Teams. Citrix HDX Real-Time Engine enables flawless voice and video for Microsoft Teams users. In addition, the Citrix Optimization for Teams, jointly developed by Citrix and Microsoft, helps you centralize control, improve security, and maximize your existing Microsoft 365 entitlements.
  3. Onboard like the Autobahn: Customers need to activate their workforce now and can’t wait weeks or months for digital workspaces. Citrix Cloud lets you set up new users within minutes and onboard an entire organization’s workforce within days. That means quicker time-to-revenue for your MSP and less time onboarding, migrating, and scaling for your team. Harness MCS for accelerated provisioning of virtual workspaces, rapid deployment of virtual desktops with Citrix Virtual Apps and Desktops Standard for Microsoft Azure, and on-demand elasticity with Citrix Autoscale. Advanced image management, monitoring, and power management extend the operating efficiencies every further. Use Citrix Cloud to provide more responsiveness than your competitors while making your team’s work easier every single day with streamlined processes.
  4. Upsell anyone? Selling high-value, differentiated services not only sets you apart from other MSPs, it drives margin-boosting, recurring revenue streams. Use the intuitive Citrix microapp builder to design new custom workspaces and line-of-business solutions that simplify work processes and enhance the user experience. With a no-code environment and customizable templates, you can design apps in minutes. And now Wrike is available for CSPs, opening up new opportunities for collaboration work management services. Meet growing demand for security offerings by employing Citrix Cloud’s zero trust framework and comprehensive security stack to build new solutions. Use Citrix’s Secure Access Service Edge (SASE) solutions, secure internet access, web app and application programming interface (API) protection (coming soon to CSPs!), digital workspace access, and security solutions as the foundation for your services.
  5. Be an SLA superstar: Your business is only as good as its guaranteed service-level agreements (SLAs). You can count on rock-solid dependability with SLAs of 99.9 percent for Citrix Cloud and services, including virtual apps and desktops, application delivery, endpoint management, wide-area networks, analytics, and more. Citrix Cloud is highly available and globally distributed, supported by a 24X7 service organization, and we encourage you to review our overall Service Continuity. Citrix Cloud updates are also designed with your business continuity in mind. Citrix’s control plane and Cloud Connectors are automatically updated. But if a problem occurs, you can roll back any customer to the previous release environment within five minutes. The Citrix control plane will issue a hard stop until issues are resolved. Citrix Cloud updates are rolled out on a four- to five-day process, allowing you to update customers who want the latest code first and sequence those who don’t at the end of this process.

Take advantage of this Citrix Cloud promotion to go cloud-forward  

Now, adopting Citrix Cloud is more financially rewarding than ever, especially if you enroll by November 1, 2021. Citrix is offering excellent incentive pricing to help you make the move from your on-premises deployments to Citrix Cloud.  Review this promotional video, contact your CSP PAM or distributor, and complete our promotion enrollment form by November 1, 2021, to leverage incentive pricing throughout 2022.  Take action today!

To help you go cloud-forward with Citrix Cloud, we’ve prepared some great resources:

Use Citrix Cloud to run your business in a calm, collected, and consolidated manner. Because simple is beautiful.

Questions? Please contact your distributor or Citrix account manager. Interested in joining the Citrix Service Provider program? Learn more at www.citrix.com/csp. Looking for a Citrix Service Provider to supply workspace solutions? Visit our Citrix Partner Locator.

[i] Internal Citrix estimates

[ii] Forrester- The Total Economic Impact™ Of The Citrix Virtual Apps And Desktops Service