Citrix has spent the last several years investing heavily in building and delivering the innovations our customers need to meet the evolving and growing demands for secure hybrid work. As we increase the pace of these innovations, it is more vital than ever that we align our customer-engagement model to simplify how our customers acquire new technologies and how we deliver value that drives their desired business outcomes.
We must focus our go-to-market motions on building ongoing relationships with our customers to further elevate our status from vendor to true strategic business partner with more customers.
To achieve this, I’m excited to announce that we are creating the role of Chief Customer Officer at Citrix and longtime Citrix executive Hector Lima, who for the last several years has been leading our customer experience efforts, will be stepping into this role and continue reporting directly to me on our Executive Leadership Team (ELT). Our global sales and channel teams will move to report into Hector in this new role.
Having been with Citrix for more than 20 years, Hector is no stranger to our channel partners, our alliance partners, or, most importantly, our customers. In fact, he is arguably the executive that is closer to our customers and their needs than anyone else in the business. He is well liked and respected in the industry for his thoughtful approach. Because of this, and his deep understanding of Citrix and our technologies, I am confident that his elevation to this role will help empower our global sales teams, reduce complexity for our sellers and partners, and, consequently, reduce friction for our customers in adopting our newest solutions.
As we move into the second half of 2021, I am more confident than ever in our strategy, our market-leading integrated workspace platform, and our ability to make working with Citrix the best possible experience for our customers and our partners.
