Despite the fact the pandemic has put many plans on hold, demand for solutions and services from Citrix partners are actually increasing, creating incredible opportunities to win.
Citrix Partner Marketing Kickoff 2021 marked two days of valuable information to help our Citrix Partners make the most of this opportunity. An annual event, this year’s virtual kickoff was designed to give Citrix Partners the inside scoop on Citrix news and strategy, branding, and marketing.
Missed some of the sessions? We’ve created a quick recap of each so you can decide where to start.
Win with Better Branding
If you can feel the demand for your solutions and services but don’t see it translating into leads, you’re not alone. Jenny Magic, Principal of Better Way to Say It, shares four reasons why vendors are struggling with a sluggish pipeline despite the uptick in cloud investment for digital transformation and competitive advantage over cost savings. The solution? Better branding.
Bottom Line: Tune in if you want to up-level your branding game to increase the chance customers will choose you over competitors.
Grow with Citrix
Tim Minahan and Barry Cowan reveal how Citrix is helping partners win with new strategies and solutions focused on delivering the digital transformation customers need now. Tim talks about how to take advantage of customer demand for “the new world of work” and Barry discusses the whys and hows of Citrix’s new branding initiative.
Bottom Line: Check out this session if you want to know how Citrix sets you up for wins today and sustainable growth going forward.
Up Your Agency Game
Citrix brand gurus Nick Chow and Amy Low team up to talk tips and tricks of co-branding, then invite David Pereira of Get Lift, a Citrix agency partner, to cover how to bring an agency on board to help with your co-branding projects.
Bottom Line: Watch this session if you want (or already work with) an agency partner to help you capitalize on Citrix’s new branding to benefit your business.
Reboot Your Marketing Mindset
Our guest speaker, Lori Wizdo, from market research giant Forrester, pointed to several factors disrupting today’s B2B market, from COVID-19 to millennial decision-makers, and introduced Forrester’s new “Go-to-Customer” strategy that should be a part of every B2B marketer’s game plan.
Bottom Line: When B2B is your bread and butter, learn from Lori how to shift your digital marketing strategy for more impact and ROI.
Creating Content for a Competitive Advantage
Susie Hamlin gives us a behind-the-scenes view of Citrix’s content marketing strategy and shows us some recent big content wins. She also shared four things we can do right now to generate more leads and demand.
Bottom Line: If our guest speaker, Lori Wizdo, convinced you to switch up your B2B mindset with better digital marketing, let Susie show you where Citrix is winning and how to turn those insights into entrepreneurial gold.
Generating Demand in Your Geo
Marketing leaders from the Americas, APJ and EMEA share best practices and keys to success. They take a deep dive into critical areas to focus on when working with Citrix and strategic marketing initiatives to look out for in 2021.
Bottom Line: Understanding the market dynamics and landscape in your geo is critical to success. Gain useful insights directly from Citrix AMS, APJ, and EMEA marketing leaders.
Thanks for joining us for this year’s Citrix Partner Marketing Kickoff! To demonstrate our collaboration and your ongoing commitment to creating cutting-edge technology that will help shape the future of work, start leveraging the new co-branding guidelines today. In the guide, we introduce our new Citrix Partner badges and provide guidance on how to use them. These badges communicate the relationship that your organization or technology has with Citrix — and conveys the strength of our partnership to customers.
Here’s to your successful 2021!
