The unpredictability of 2020 tested our resiliency and agility in ways we couldn’t imagine. For many marketers, this meant creating a more extensive and reliable online presence. As we accelerate through the pandemic curve, it’s clear we must optimize our digital platforms to stay competitive.
The challenge is, how do we continue to differentiate ourselves in an endless sea of websites, digital ads, and social media posts? And how do we leverage the power of digital marketing — from ad targeting to account-based marketing — to rise against the inevitable battle of online fatigue?
We’re going to dive into these questions and more during our upcoming virtual Citrix Partner Marketing Kickoff 2021 event. For now, let’s look at a few of the latest marketing trends and how our partners can capitalize on them to maximize success with Citrix in 2021.
Creating a Brand That Tells a Story
Long gone are the days where a brand is just a logo and products. Organizations need to be able to evolve to reflect new trends and customer expectations. For Citrix, that meant reevaluating what the employee experience means in the pandemic world and creating a new brand identity to support it. To engage customers, businesses need to make their brands more personable — more human. Create stories that resonate with customers at every touchpoint. And demonstrate the ability to follow through with their brand promise. Companies that shift away from selling products to telling a higher-level story will ultimately generate awareness, build credibility, and fill their pipeline.
Going Social
Twenty years ago, partner marketing meant having a cobranded logo sheet. Today, partners are using social media as a co-branding tool for demand. We’re excited to launch Sociabble, our new, free plug-and-play social media tool for partners. It takes the guesswork out of your social media strategy and helps you stay competitive in this changing market. You can leverage content for yourself, your sales teams and your corporate social media profiles on LinkedIn, Twitter, Facebook, and others — from one, easy-to-use platform. Citrix will provide fresh social content that meets the needs of your prospects at every stage of their buyer’s journey.
Content Is Still King
As customers move through the buying journey, marketers must deliver relevant and timely content at every stage. Whether it’s long-form, short-form, or promo content, it’s important to customize the content to the user and create content that is best suited for the platform on which it is being consumed. Leading with a customer-first approach requires a deep understanding of each stage in the buying cycle, and, as marketers, we must design content across the entire process, from discovery to use.
Ready to Learn More?
Dive deeper into the topics above and get valuable insights by attending Citrix Partner Marketing Kickoff 2021, a virtual, two-day event that will feature the latest marketing trends, strategies, and tactics, and ways to leverage them for success. Citrix executives and industry experts will take to the virtual stage and showcase how you, as a Citrix partner, can build your 2021 marketing strategy, increase campaign ROI and keep your pipeline filled with qualified leads.
