In 2020, channel executives faced some of the biggest uncertainties and opportunities in the history of the industry. Amid market uncertainty and rapidly accelerated digital transformation, it was impressive to see so many leaders rise up to meet the moment.
It is my privilege and honor to congratulate to one of these individuals, our very own Bronywn Hastings SVP of Worldwide Channel Sales and Ecosystems, who is recognized on CRN’s 2021 Channel Chief list as well as its 50 Most Influential.
Last year, she quickly adapted the Citrix partner strategy to respond to the global health crisis and help partners engage with customers for business continuity — while also supporting her own team’s shift to remote work. Her courage under fire and people-first approach inspired her team to rally during some of the toughest days of 2020 to produce agile, industry-leading partner programs and initiatives. Bron’s dedication was pivotal in ensuring her team, partners, and customers not only weathered the shift to remote work, but stayed productive, secure, and connected.
Bron also leveraged longstanding relationships to expand Citrix’s position as the preferred way to work in this cloud-first world. Moving into 2021, she looks forward to working together with channel partners to help joint customers move from on-prem to cloud. Bron knows that hybrid multi-cloud is one of the best ways for partners to help customers adapt to uncertainty, ensure business continuity and better position themselves to seize new opportunities.
After three decades as an industry pioneer, Citrix continues to bridge the gap between employee productivity and innovative thinking. Now, with a new generation of technologies and bold leadership at the helm, the potential for innovation is unlimited.
Congratulations to Bron on an incredible year!
