2020 was a challenging year in many ways, but, as happens sometimes in crisis situations, growth and opportunity emerged from hardship. One of the biggest examples we saw was the global and sudden shift to remote work, a decades-old concept that COVID-19 evolved into the “new normal” practically overnight. As we know firsthand, the shock came swiftly and created massive opportunities for partners who were perfectly positioned to lend expertise by optimizing, securing, managing, and accelerating customers’ cloud-adoption strategies.
New Priorities Call for New Approaches
In 2021, security and access remain top of mind for C-level executives as 76 percent of enterprises plan to move security to the cloud. Once again, Citrix partners are uniquely positioned to deliver maximum value and support for customers across their technology lifecycle, including protecting digital workspaces with cloud delivered security. That’s why we are excited to welcome Citrix Secure Internet Access as our latest product release. Now, partners can arm customers with unified security management through Citrix Secure Internet Access that ensures protected access to applications, from anywhere, on any device.
How Citrix Secure Internet Access Stands Apart
- Unified approach to SASE — In addition to meeting all requirements for a full SASE solution, Citrix unifies provisioning, management, and analytics across networking and security.
- Protect all workers — Allows companies to provide secure access to internal apps (on-premises and cloud-hosted), SaaS apps and internet, while protecting all users, regardless of their physical location.
- Maintain compliance — Ensures privacy without compromise within a cloud architecture by segregating customers and locations.
A Game Changer for All Parties
It’s never been more important to secure users, apps, and data — without compromising employee experience. With Citrix Secure Internet Access, we can provide a full cloud-delivered security stack with global reach. Users can be protected in any location and for every application — without the complexities and expense of datacenter-based security.
In the past, networking and security often sat siloed from virtual desktops. Today, with more users working remotely than ever before and new threats emerging daily, the partner opportunity starts at the user (or desktop). From there it works backward to the network, ensuring secure access to web and SaaS applications in a simplified, secure manor.
The immediate value for partners includes:
- The opportunity to deliver a full SASE solution
- Offer unique, differentiated solutions
- Grow revenue at new and existing customers
- Combine with other vendor solutions
- Increase customer satisfaction and trust
Get Started Today
Citrix partners can start seizing the immediate opportunity to talk to their customers about cloud-delivered security and SASE. All your customers — including Citrix and non-Citrix customers — will be interested in hearing more about Citrix’s unique and unified approach to SASE. Learn more by visiting the Citrix Secure Internet Access resource page on SalesIQ and reading the Citrix Secure Internet Access Partner FAQ.
We’d like to hear from you. Share your thoughts in the comment section below. If you have specific questions or would like additional support, reach out to your partner account team.
