For partners in the Citrix ecosystem, Citrix Summit has historically served as a launch pad for success. For the first time in the event’s history we’re hosting it virtually, with no cost to attend, and giving it a new name — Citrix Field Kickoff 2021. Also new for this year, the event will take place over the course of six days, January 12-14 and 19-21, 2021. While we won’t be together in person, this opens up an opportunity for thousands of our partners around the globe who normally cannot attend our in-person event.
We’ve created an agenda anchored by inspiring keynotes and must-attend breakout sessions. As a Citrix partner, your invitation to this free virtual event means unlimited access to game-changing information that’s designed to position you for the best business outcomes and opportunities in 2021 and beyond.
Get the Big Picture at the Keynotes
Get ready to be motivated and energized by our distinguished panel of speakers. Here’s a preview of the three keynotes:
- Opening Keynote
Tuesday, January 12, 11:00 a.m. – 12:00 p.m. EST, CET, and SGT
Start the event off right with senior members of our executive team as they discuss the ways in which accelerating market trends are shaping the Citrix vision and strategy. They’ll outline our sales priorities and explain what partners can do to empower customers in 2021. Executives from our customer and partner organizations will also take the stage to give you an exclusive look at our products in action and share how they’re working with Citrix. - Day 2 Keynote
Wednesday, January 13, 11:00 a.m. – 12:00 p.m. EST, CET, and SGT
We’ll keep the information coming by demonstrating how Citrix’s Customer Experience and Product Management teams are dedicated to paving your path to customer-centric business success. You’ll learn about the strategies and product innovations that add significant value to business outcomes, and you’ll receive updates on building the Citrix Workspace platform to drive opportunity and customer value. - Closing Keynote
Wednesday, January 13, 2:15 p.m. – 3:15 p.m. EST, CET, and SGT
As the partner track at Field Kickoff wraps up, the Citrix leadership team will send you off in style by sharing some of the most exciting business-building opportunities available to you in 2021. We’ll recognize our 2020 Global Partner of the Year and end on a high note with a special musical guest who will be announced soon.
Take a Deeper Dive in the Partner Breakout Sessions
We’ll round out your virtual learning experience by taking a deeper dive into the topics that matter most to you in the breakout sessions. The sessions below are designed specifically for our partners and will be automatically added to your agenda. Here’s what you can expect in the partner track.
- Transition Your Business to the Cloud
Tuesday, January 12, 1:15 p.m. – 2:00 p.m. EST, CET, and SGT
Citrix and guest speaker Jay McBain of Forrester will engage in a discussion around the strategy needed to guide your business to the cloud. As one of the most visible and respected thought leaders in the global channel, Jay will share his insights into the shifting buyer journey, expanding the ecosystems’ influence on the entire buyer’s journey, and how companies are reacting with their go-to-market and routes-to-market strategies. He will dive into what this means for larger partnerships and why it is critical to sell to all users through these partnerships. - Partnering for Success in 2021
Tuesday, January 12, 2:15 p.m. – 3:00 p.m. EST, CET, and SGT
Citrix leaders, Marc Monday, Managing Director for Go-to-Market Strategies, and John Beuchert, Senior Director for Worldwide Partner Programs, will discuss the ways in which Citrix continues to enable companies to create a work-from-anywhere experience as well as enables new models of work. You’ll also hear how Citrix is evolving the Partner Program to align to your business as you transition to the cloud. Marc and John will explain how tangible ways to:- Capitalize on incentives to move new and existing customers to the cloud
- Leverage cloud services and best practices
- Benefit from simplified specializations
- GEO Partner Breakouts
Wednesday, January 13, 1:15 p.m. – 2:00 p.m. EST, CET, and SGT
Gain critical insights into geo-specific sales and partner priorities in 2021. In this session, Citrix will share strategies for leveraging our go-to-market strategy to win together. We’ll also celebrate and recognize those partners who took success to new heights in 2020.
Sales and Technical Breakout Sessions
Additional sales and technical breakout sessions will be available January 14 and 19-21. To see the days and times the sessions will be available, view the agenda. Stay tuned for additional details on what will be covered in these sessions!
The more you know, the more your business can grow. Register now for Citrix Field Kickoff 2021 and experience business-building ideas, insights, and opportunities.
