Our reimagined brand celebrates what’s possible when people have the space they need to do their best work.
Thirty years ago, Citrix pioneered a radical idea: That office work didn’t have to be constrained to the office. That with the right technology, people could work from anywhere. Recent times, while incredibly challenging, have proved that what we do — enabling new ways of working — is critical to helping all customers not just adapt but thrive in this new era.
But we aren’t stopping there. As the world of work is constantly changing, we believe now more than ever that delivering a great employee experience is key to unlocking human potential and helping organizations innovate through change. It’s no longer enough to just provide secure access to apps and data. We must enable our customers to deliver a great employee experience in an ever-changing world.
Today, we unveiled fresh thinking about what employee experience in a pandemic world means, along with a new brand identity to support it. We’re transforming our business to not only provide secure access to what people need from anywhere, but to enable organizations to deliver an employee experience that people need to do their very best work.
Transforming our brand has been a thoughtful process over many months — starting with accelerating our shift to a cloud subscription model to launching the industry’s first intelligent workspace. The shifts caused by COVID-19 have accelerated trends we were already focused on — especially when it comes to the role of technology in employee experience. It’s highlighted the need to give people the mental and emotional space to do their best work.
But the launch of our new brand is just the beginning. We’ll never stop innovating. We’ll never stop looking ahead. So our customers can be ready for anything that comes their way.
