B2B technology sales isn’t what it used to be. The sales journey has gotten far more complicated, requiring more work, with less predictable results.
The most successful organizations are responding with consultative, value-oriented sales experience where sellers now engage customers at each stage of the buyer journey. And companies that provide the sales enablement training and support for this model can generate higher net sales per representative.
Of course, reimagining your sales and marketing strategy requires the proper sales enablement tools, which your organization may not have the time or resources to build. Good news: as a Citrix partner, we always have your back. Recently, we overhauled our sales enablement platform, SalesIQ, to further enhance the ways we enable your teams, and help you and your customers succeed in 2020 and beyond.
Building a Better Enablement Platform
SalesIQ has been and continues to be our sales enablement hub, with the latest marketing materials, presentations, training, and more. The enhanced version is organized entirely around the modern buyer journey, making it easy to find the right content, customize it, distribute it, and measure its effectiveness.
Highlights include:
- Enhanced search: An advanced search algorithm makes materials easy to find — it can even search logos! Type your keyword in the search to start surfacing results.
- Advanced distribution and analytics: View when a customer opens a file, or how much time they spent on a slide with LiveSend. Bonus: These tools work for everything you sell, not just Citrix!
- Collaborative workspace: Invite colleagues to review, comment, and live-edit the document content from within SalesIQ. And again, it’s not limited to Citrix materials!
- Easy-to-customize presentations: Find and customize the most up-to-date Citrix content and messaging. Enter your customer’s name and logo, select the products to include, and LiveDocs will generate a custom presentation for you.
- NewsCenter: Subscribe to specific “channels” within NewsCenter, and it will curate the latest information, market research, customer stories, technical materials, and sales enablement that matters most to you.
Continuing to Invest in Partner Success
The enhanced SalesIQ provides big benefits to your business. But it’s not the only way we invest in our partners. Other new resources include:
- Optimized Partner Learning Paths: Get an overview of every Citrix product with our new Sales and Technical Learning Paths. And we’re always adding more!
- 2020 Sales Priorities: Stay on top of the key Citrix priorities for this 2020 and use SalesIQ to easily customize and align your marketing strategy to them.
- Competitive Cheat Sheets: Our new, one-page Competitive Cheat Sheets are everything you need to know about a Citrix product or promotion at a glance.
- Mobile App: Take your sales enablement powerhouse anywhere with the updated mobile app.
- Summit-to-Go Kits: Get a summary of all the key announcements and new sales priorities from Citrix Summit 2020.
Going on This Journey, Together
The buyer’s journey is changing, and Citrix is transforming with it. We want to bring partners on this journey by helping to expand your reach and grow your revenue so you can become even more effective at what you do. It’s win-win investment for everyone — Citrix, your business, and our customers.
Get Started
Ready to start reimagining your sales enablement and marketing? Activate your new SalesIQ account now. For more details, visit the SalesIQ Checklist, the Step-by-Step Guide for Partners, or the ECC Training Course.
