Follow Citrix on:
Citrix Wins Two ASAP Alliance Excellence Program Awards
Citrix Ready Program Recognized for Both Innovative Best Practices and Emerging Partnership with Autodesk
SANTA CLARA » 3/20/2009 » Citrix Systems, Inc. (NASDAQ:CTXS), the global leader in application delivery infrastructure, today announced it has won two Association of Strategic Alliance Professionals (ASAP) 2009 Alliance Excellence Program awards. As the first, and only, two-award winner in a single year, Citrix was recognized with both the Alliance Program award for the Citrix Ready™ Program as well as the Emerging Alliance Excellence award for its partnership with Autodesk.
The selection committee, comprised of leading academics, analysts and consultants with extensive experience in strategic alliances, selects organizations that exemplify best practices, foster innovation and deliver impact in the way they form and manage alliances. The committee noted that the Citrix Ready Program was selected in both categories because of its ability to create a strong community of alliances through implementation of new, innovative best practices.
“We are pleased to present Citrix with these two awards as the company truly embodies the mission of our ASAP award program,” said Michael Leonetti, chairman, ASAP’s Global Board of Directors and executive director, Alliance Management Boehringer Ingelheim Pharmaceuticals Inc. “The Citrix Ready Program and the company’s joint alliance with AutoDesk are both stellar examples of the innovation an alliance program can bring to furthering a corporation’s business goals.”
See end of release for additional comments of support for the Citrix Ready program from partners.
In bestowing the overall Alliance Program Award, ASAP cited a few key differentiators of the Citrix Ready program:
- Strategic partners and their solutions are included in the company’s key go-to-market initiatives at the corporate level, and considered by the Citrix sales and marketing teams worldwide.
- Joint Citrix and alliance partner solutions are made available to the Citrix system integrator community and the channel community for incorporation into their go-to-market efforts, providing additional value to Citrix Ready partners.
- Industry-leading use of Web 2.0 assets, such as its Citrix Ready Community Verified site, allows customer and partner communities to instantly discover, verify and share Citrix compatibility information.
In awarding the Emerging Excellence award, ASAP highlighted several key benefits of the partnership with Autodesk:
- The two companies established a partnership that will virtualize approximately nine million users of Autodesk, a high-bandwidth, network-intensive 3D application, to the Citrix platform.
- Engineers worked together to create a repeatable process that can be used to leverage proof of concept in future implementations.
- Teams collaborated at all levels from the CTO to the sales and marketing team to create a unified contribution to the success of the alliance.
- Channel managers married the two channels together to create strong global channel management.
About the Citrix Ready Program
The Citrix Ready Program is designed to enable Citrix customers to identify products that have been verified to work together, thereby ensuring the highest quality end-user experience with the Citrix Delivery Center. All products featured in the Citrix Ready catalogue have completed verification testing, providing confidence in joint solution compatibility. The Citrix Ready Program currently includes more than 800 products from 150 companies verified as part of the Citrix Ready Program;, nearly 1200 products in 8000 instances documented in the Citrix Ready Community Verified Program; and, 2200 companies enrolled in the Citrix Technology Member Program. Citrix Ready Program member benefits include branding, the online product catalog, quarterly webinars with product managers and joint solution marketing opportunities. Citrix Ready participation generates new revenue opportunities, improves customer satisfaction, and increases mindshare leveraging the Citrix brand.
About Citrix
Citrix Systems, Inc. (NASDAQ:CTXS) is the global leader and the most trusted name in Application Delivery Infrastructure. More than 215,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100 percent of the Fortune 100 companies and 99 percent of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 8,000 partners in more than 100 countries. Annual revenue in 2008 was $1.6 billion.
For Citrix Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with products, their development, integration and distribution, product demand and pipeline, customer acceptance of new products, economic and competitive factors, Citrix’s key strategic relationships, acquisition and related integration risks as well as other risks detailed in Citrix’s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.
About the Association of Strategic Alliance Professionals (ASAP)
ASAP is the leading global professional association dedicated to alliance formation and management. Founded in 1998, the organization provides a forum to exchange best practices and a framework for cultivating the skills and toolsets needed to manage successful business partnerships. Through a robust certification program, unsurpassed research, and peer-to-peer networking, ASAP members are able to achieve greater results both within their own careers as well as for their organizational team.
###
Citrix® and the Citrix Ready™ Program are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.
Partner quotes supporting the Citrix Ready Program:
“To us at Applied Identity, the Citrix Ready Program does not only provide marketing of approved partner solutions, but also enables innovation. With the consultation of Citrix engineers, we were able to develop a valuable security and compliance solution for XenApp and XenDesktop that a number of customers were looking for.” -James Yu, vice president of strategy and channels, Applied Identity, Inc.
“We have worked closely with Citrix since they started in the mid 90’s and are lucky to have been on the receiving end of their Alliance Marketing program as a Citrix Ready partner. We are delighted, and not surprised, that Citrix has been awarded the Association of Strategic Alliance Professionals 2009 Alliance Excellence Program Award. Citrix have created a great eco system of partners, and created joint value for all of us through joint marketing, sales and technology efforts. The best analogy I can think of is that we have traveled for over 13 years on a long haul flight piloted by Citrix and it feels like we are sitting in the first class cabin!”- Stephen Yeo, worldwide strategic marketing director, IGEL
“I’ve worked with alliance marketing groups at IBM, Intel, Sun and others, and I have to say the Citrix alliance marketing and Citrix Ready program teams are second to none. What makes the Citrix teams standout? Responsive, flexible and consistent energy and focus on helping us raise our visibility both within Citrix as well as with partners, prospects and customers.” - Brian Mullins, senior director of corporate communications and marketing, Marathon Technologies
“The Citrix Ready program has greatly enhanced our company’s ability to work closely with Citrix as well as many other Citrix Ready partners to provide the most complete solution packages for each of our individual customers bases. ThinPrint greatly appreciates the hard work that the Citrix Alliance teams have put in and congratulates them on winning the ASAP Award.” -Henning Volkmer, president and chief executive officer, ThinPrint Inc.
“As a partner in the Citrix Global Alliance Program, demand for our Business Continuity-V “one click” disaster recovery solution has skyrocketed. We joined the Citrix program because of the company’s commitment to alliance partnerships, and we have not been disappointed. The value of the decision to invest time and energy in a Citrix partnership is borne out in our revenue and customer acquisition performance.”- Mike Backlund, chief executive officer, Quorum Inc.
“The Citrix Ready program has really opened doors for Visionapp, especially in different communication channels and in co-marketing efforts. For example, Visionapp has supplied over 3,000 Citrix Ready packages for the Citrix Community Verified site, which greatly increased our visibility, and at the same time affording Citrix customers the productivity tools that accelerate the implementation of Citrix Xen products and provisioning solutions. We couldn’t have done it without Citrix Ready.” - Visionapp
